PAYBROKERS LAUNCHES RESPONSIBLE GAMING INITIATIVE POWERED BY SPORTRADAR’S MARKETING SERVICES

The sports betting market continues to experience rapid growth, establishing itself as a widely popular form of entertainment. This expansion, however, underscores the need for practices that ensure not only enjoyment but also player protection and operational integrity.

“Playing responsibly is not just about maintaining balance; it’s a commitment to practices that prioritize player well-being and the integrity of the industry” says Edson Lenzi, founder of Paybrokers. The campaign, developed by PayBrokers with advertising support from Sportradar, a global leader in sports technology, aims to raise awareness about the importance of setting limits, preserving fun, and avoiding excess.

Educational messages are delivered through audio formats, online banners, and Digital Out of Home (DOOH) channels via Sportradar’s Ad:s suite of advertising and marketing tools. A key innovation in this campaign is the audio spot, which was created entirely using Sportradar’s new Gen-AI technology, now available to all the company’s advertising clients.

PayBrokers, already recognized as a leader in fast and reliable payment solutions, reaffirms its mission to build trust in the industry. The partnership with Sportradar represents another step in this journey, positioning the company as a leader committed to ethics, innovation, and sustainability in the sports betting market.

The Responsible Gaming campaign is not just an isolated initiative but part of PayBrokers’ ongoing commitment to fostering a more balanced and transparent future in iGaming. More than just a message, it represents a vision for a market where fun and responsibility coexist harmoniously.