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PAYBROKERS LAUNCHES RESPONSIBLE GAMING INITIATIVE POWERED BY SPORTRADAR’S MARKETING SERVICES

The sports betting market continues to experience rapid growth, establishing itself as a widely popular form of entertainment. This expansion, however, underscores the need for practices that ensure not only enjoyment but also player protection and operational integrity. “Playing responsibly is not just about maintaining balance; it’s a commitment to practices that prioritize player well-being and the integrity of the industry” says Edson Lenzi, founder of Paybrokers. The campaign, developed by PayBrokers with advertising support from Sportradar, a global leader in sports technology, aims to raise awareness about the importance of setting limits, preserving fun, and avoiding excess. Educational messages are delivered through audio formats, online banners, and Digital Out of Home (DOOH) channels via Sportradar’s Ad:s suite of advertising and marketing tools. A key innovation in this campaign is the audio spot, which was created entirely using Sportradar’s new Gen-AI technology, now available to all the company’s advertising clients. PayBrokers, already recognized as a leader in fast and reliable payment solutions, reaffirms its mission to build trust in the industry. The partnership with Sportradar represents another step in this journey, positioning the company as a leader committed to ethics, innovation, and sustainability in the sports betting market. The Responsible Gaming campaign is not just an isolated initiative but part of PayBrokers’ ongoing commitment to fostering a more balanced and transparent future in iGaming. More than just a message, it represents a vision for a market where fun and responsibility coexist harmoniously.

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Checklist: Prepare your business for Brazil’s regulated iGaming market in 2025

As Brazil’s regulated iGaming market is set to launch on January 1, 2025, it’s crucial for businesses in the industry to get ready for this transformative shift. To help you navigate the transition smoothly, PayBrokers has created a practical checklist highlighting the essential steps you need to take to adapt and thrive in this new landscape. 1. Submit balance migration approval requests by December 13 If you plan to migrate balances, don’t forget that the final deadline is December 13, 2024. This is the last day to submit approval requests to the Secretariat for balance migration within the Alternative Payment System (SPA). 2. Set up accounts in the authorized environment Ensure your business has accounts established in the authorized environment. This is a critical requirement for operating in the regulated market and avoiding any interruptions to your activities. 3. Obtain player consent for balance migration Begin collecting player authorizations to migrate their existing balances to the regulated environment. Clear and transparent communication with your users is key to building trust and facilitating the process. 4. Plan the transition from international to domestic operations Migrating from an international to a domestic environment is a significant step. It’s essential to ensure that all payment flows are properly integrated and directed to regulated IP accounts as their final destination. 5. Confirm technological integration Verify that the Payment Institution (IP) platform you’re using is technologically capable of supporting the requirements of the regulated market. The platform should be robust, efficient, and fully certified to handle this transition seamlessly. Need assistance? Have questions about any step of this process? The PayBrokers commercial team is here to help. Our priority is to ensure your transition is secure, efficient, and fully compliant with regulatory requirements.

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